We're Vicky and Peter, a husband-and-wife team who built three dental practices the hard way. Vicky was a pharmacist turned dentist working 5-6 days a week, 78 kilos, depressed, marriage under strain, and missing her kids growing up. Our practice looked successful from the outside and was crushing us on the inside.

That changed when we stopped asking how to see more patients and started asking what the practice would need to look like to run without us. We rebuilt the leadership structure, systemized every patient touchpoint, and automated our practice with a newborn and 2 toddlers. We sold our second practice during COVID when everyone said it couldn't be done.

We were not born into business success. We were a clinician and a marketing guy figuring it out in real time. We documented every step, refined what worked, and turned it into a repeatable system that became Practice Mastery. Since then we have helped dental practice owners across Australia and the US add 100k+ to their revenue while working less, leading more, and building a practice that no longer depends on them.